Why International Marketing?
Key West is a well known “destination” city. We get many, many global visitors here each year. Florida captures the highest percent of foreign buyers (22%) and is the most popular state for Canadian buyers. Because foreign buyers pay for their purchase with cash in a greater number than US buyers do, it is a great market to target. While there are certain important aspects that need to be addressed for a foreign buyers, for the most part selling to them is relatively easy.